Author :  General Management

Book Description

ISBN-10: 1422145921 | ISBN-13: 978-1422145920 | Publication Date: December 8, 2008

Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions. 

Some of the ideas you'll find include:

·         How to balance intuition and experience with critical data to get the right products to stores at just the right time 

·         Whether merchandising optimization systems can create value for your company 

·         How pricing and merchandising "signposts" create new perceptions of value that can drive demand 

·         The five surprisingly simple essentials to successful retailing--and how to get them right

Product Details

·         Paperback: 224 pages

·         Publisher: Harvard Business School Press (December 8, 2008)

·         Language: English

·         ISBN-10: 1422145921

·         ISBN-13: 978-1422145920

·         Product Dimensions: 8.1 x 5.4 x 0.7 inches

·         Shipping Weight: 8 ounces